The book has 47 chapters. An early chapter tells you what to ignore. That’s not an accident - it’s the most counter-cultural move in this market, and it’s the thing that makes everything else in the book worth reading. Every other AI book is written by someone with an incentive to tell you how much you need. This one is written by someone who will tell you how little you need to start.
It’s built on the Force Multiplication framework: Power = Mass x Velocity squared. The depth you’ve already built in your business - your knowledge, your processes, your relationships - is your mass. AI is velocity. Most AI implementations fail because businesses try to add velocity before they have mass to multiply. This book helps you figure out which rung of the ladder you’re actually on - and what the next step from there is, not the highest rung.
Written by someone who has been building automated business systems since 1982. Not a transition story. Not a recent convert. Four decades of connecting technical systems to commercial outcomes - from government database architecture to 7-figure Amazon operations. The goal isn’t to make you an AI expert. It’s to make you an informed decision-maker who knows what to do, what to skip, and why.